After my last two blog posts, I found myself thinking a lot about where I wanted my practice to be in the next few years. Although I am still working out the details, I finally have a clear picture of what I envision for PorrazzaNutrition. I would HIGHLY recommend anyone reading this, whether you have a private practice or not, to really brainstorm your ideal set-up. Do you want to niche down in a certain area of your field? Do you want this to be a full-time role or just something you will do on the side? Do you want to take insurance? Do you want to have a virtual component? Questions like these can help you to see the big picture and give you a sense of direction.
I hear so many dietitians say to me that they want to have their own practice, but most don’t have a clue as to what they want to do with it. While that may not be a bad thing, I realized, for myself, that having little sense of direction can be paralyzing. We often do nothing when faced with too much unknown. Having that big picture in mind will allow you to focus your efforts towards a path that will help you to reach your goal. I have been asking myself this question a lot –> “Are the things you are doing now, supporting your end goal?” If the answer is yes, I keep investing my time in that area. If the answer is no, I think to myself if this is something I need to stop doing or spending less time on.
Once you have an idea of what you want your practice to entail, think about your action steps. An idea or knowledge is great, but it is what you actually do that matters. Let’s say you want your practice to be able to accept insurance to drive more clientele while first starting out. Some of your action steps may be: 1. Gain an NPI, 2. Gain a Federal Tax ID Number , 3. Fill out a CAQH application, 4. Send in provider inquiries or initial applications for each insurance company, etc. Prioritize your goals! No matter how big your end result (goal) is, make it manageable and less intimidating by breaking it down into monthly, weekly, and daily tasks.
This week, I also made a commitment to myself that I would not buy or read another business-related book until I took action. While these personal/business-development books are really awesome and provide a lot of great information, the information means nothing unless you actually use it. Instead of just taking notes and moving on to the next book, I create actionable steps for the knowledge I gain in any capacity to use either that day, or that week.
For all my readers out there (whether you are dietitians or not), I challenge you to think about your ‘big picture” or “end goal.” What does that really look like and how can you break it down into small and manageable steps? Leave a comment and let me know what YOUR journey looks like.