Happy Memorial Day weekend! I thought about nixing this blog until next week; however, I was up early with my lovely feline friend (aka my cat) so I figured why not! If you have been reading my blogs lately, you will notice that this is the second blog in my “Monthly Recap” series. Back in April’s post, I set three goals for myself. I am super happy to say that I accomplished all three! These have been goals on my list for a while now; however, there is just something about having that accountability factor that pushes you to follow through. While it might seem weird to think I am being accountable to my viewers, it really helped me to focus towards having something positive to share for this post.
Be Accountable to Someone
I am always telling my clients to have someone to be accountable to (whether it is me or a spouse/friend). Again, in taking my own advice, I realized that having the accountability really helps to just give that extra push. I would challenge any business owner to identify their go-to person that they will check in with each month (or week). They can help you to review your goals, ideas, issues, etc.
Flow With Your Business
Your business will change every year or month even. Now, while this might not be a huge change, always be open to assessing and adapting with the needs of your clients. I have been changing some of my services and offerings to suit my client needs better. I now have a monthly fee for a coaching option between appointments. I use to think I would always just do the counseling and classes; however, now I want to have more time to myself so I am working towards more products versus services. My point here is not to pigeon-hole yourself into one way of thinking about your business. Always be open to opportunity and change for that matter.
One of my biggest downfalls is over planning and not acting. It took me so long to get an outline written for my book because I was worried about how I would sell it. Why does selling it matter if I don’t even have a product to sell?? I can often waste hours researching and planning to start something and then not even starting it because I am so wrapped up in the preparation. While I think planning is a great step, don’t get hung-up on it for an extended time. Yes, do some short research and then ACT.
Key Defining Moment
Health Fair Competition
This month, I attended a health fair for one of the companies I work with for weight management classes and also provide on and off-site counseling for. This company has a few dietitians they work with since they have a huge incentive program around wellness. At this recent health fair, about 7 different dietitians were there promoting their business and counseling services. Being the 5th dietitian in the row of tables, I was wondering to myself what sets me apart from them? We all do counseling and accept insurance, so what makes me special? One little edge I have to some is that I offer in-home counseling services and still come on-site for the company. Although, this really got me thinking about my brand and how I want to promote myself.
After the health fair, I had one client tell me that they specifically chose me out of the other dietitians because they were impressed with my professionalism, table set-up, and business cards. Now, I am not one to ever put down another dietitian and I thought some of the other tables looked awesome, so I simply thanked him and moved on in conversation. I was one of the only tables without a food sample (since I had planned a game instead), so I originally thought no one would be interested in what I had. Although I did have quite a few sign-ups for counseling and my newsletter, I still didn’t think I would be standing out as much from the other tables.
For any health fair, I always bring my PorrazzaNutrition banner, handout holders, 1-2 handouts (tip sheets), info sheet about myself that I put in a plastic stand-up, 2-3 recipe cards, 1-3 coupons, newsletter sign-up + counseling interest list, business cards in my shopping cart holder, pens, and 1-2 visuals (I had an avocado this day + poster on salt). All in all I realized a few things, I always cater to different individuals with my variety of handouts/recipes, I have visuals to grab attention, I have an awesome business card holder that spurs conversation, I keep the table clean and tidy (especially since I didn’t have food to worry about), and I dress to impress. I set-up my table based on my experiences with previous health fairs and what looks visually appealing to me. I learned, in this moment, that comparing myself to others is so silly since we all target different clients and have our own ways of doing things. There may be many clients who preferred other tables based on their specific needs and what appealed to them. This situation was a huge moment for me because I made a commitment to always keep that professionalism and par level high, no matter where I am or who is watching, and to only compare myself to my past self.
Business Goal #1 – Revise and Upload 3 Meal Plans to my Website
I have been trying to brainstorm more products to add to my business and I realized that I have about 50 meal plans that I created for past clients. Why not update those to sell on my website?! So many clients ask me for meal plans and I usually don’t create them, but instead work with the client to brainstorm meal ideas. What I realized is what I want is not always what everyone else does, so why not just give them that? I will still have a personalized plan option and work with clients during their appointments; however, this can just be another passive income stream for me that still supports my clients’ (and potential clients’) current needs.
Business Goal #2 – Finish First Rough Draft of Book
This month, I worked on an outline for my book and I brainstormed chapter ideas. For next month, I want to put that all into a first draft. This book is the first to many ideas that I have, so I am excited to finally be in the writing process! I typically just write ideas down whenever they come and then dedicate a couple hours one-day per week (for now) to fleshing out those ideas and making them into chapters. I find for myself that I have a hard time writing at home and not getting distracted so I have been writing while between classes (since I take the train and am usually pretty early).
Business Goal #3 – Continue Building My Brand (Including Online Presence)
For this goal, I am going to continue with my blog, video, and social media schedules. I am also brainstorming what my “brand” will look like. I want to have everything integrated to match my passion and niche. I want to move away from 100% service and I feel that building more of an online presence is key to this.
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame? Stay tuned for my upcoming blog’s on building YOUR brand!