My RD Journey

From Undergrad -> Internship -> RD -> Private Practice!

Business Lessons – Learning to Say “No”

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Hey there and welcome back to “My RD Journey!” If you have been reading my blogs lately, I have decided to do an end-of-month recap that goes though some of my lessons learned and business goals. In last month’s post, I talked a lot about taking action, but also, going along with the flow. This month, I learned more about myself and my business, which is basically an extension of me (ha). So, read on to hear all about it!

Lessons Learned
Shoot for 15-minutes 
At the conference I attended last week (see below for more), I learned about 15-minutes being the key to productivity by the speaker, Neen James. While for nutrition counseling, 15-minutes is not an ideal appointment time, this translates well to almost everything else in my business. Spending 15-minutes on social media. Only spending 15-minutes checking and responding to email. Taking 15-minutes in the morning to determine key actions you need to build your business. Even spending 15-minutes meal planning or meal prepping. It is really amazing what you can accomplish in just 15-minutes, yet it is a short enough time to not feel overwhelming. I have been writing a book all June and while I am still working on my first draft, I challenged myself to write for at least 15-minutes daily. Some days I don’t feel like writing (until I get into the groove) and that 15-minutes is just that. Other days, I start writing with the goal of at least 15-minutes and end up writing for an hour since ideas keep flowing. The idea of just aiming for 15-minutes is so simple and I challenge anyone reading this to apply it to different aspects of their personal and business life. What can you accomplish in 15-minutes?!

Learn to Say “No”
I always talk to my clients about learning to say “no” with pushy family members trying to feed them more at parties/dinners. In taking my own advice, I began to do the same this month. I had to turn down two clients trying to meet a work deadline for nutrition counseling, which was really tough for me. It wasn’t that I was afraid to turn down the money, but afraid of letting people down since I truly love what I do. If I had taken both of these clients and squeezed them in before July, I would have some days where I didn’t get to write and others where I would be working 12-hours. In the moment, I had to ask myself, “Is this client just reaching out to me since I am the only one available?” I also asked, “Is this my ideal client and if not, would they still have good quality session?” In answering those questions, my final response was, “No” to both. (Side note here, I did offer to see these clients in July/August and neither wanted to do so. This only supported my decision of “no.”)

To be honest, it felt kind of good to stand my ground. Ask me a year ago and I would have bent over backwards to try and accommodate these clients who probably would have forgotten about me after the fact. I knew, from doing this in the past, I would have been super burnt out those days and in turn, less productive. In learning to say “no,” I am becoming more confident and evolving into more of that business owner mentality. Sometimes you need to put yourself and your business first. Sometimes you need to stick to your guns. Sometimes you need that day off to regroup and recharge your batteries. Sometimes you do bend over backwards for clients (your choice). In being a business owner, you need to make the hard decisions and ultimately think about the long-term outcomes of any road you choose to follow.

Key Defining Moments
Women Building Businesses Conference
Just last week, I attended a conference hosted by SCORE Philadelphia and Bucks County. It was a really awesome event with great speakers and tons of time to network. Whenever I attend conferences, I always get this renewed sense of invigoration with my practice. It makes me want to just run home and put all of my ideas into action. With this conference, I had this “ah-ha” moment with my business branding and marketing strategy. A lot of people kept asking what I did; however, one woman in particular asked me this, “What makes you different than other Dietitians in private practice?” To my surprise, I actually had an answer fairly quickly (haha). One of the things I mentioned was that I focus on action and motivation versus straight education when counseling a client. I also do in-home counseling, so that is also something that sets me apart.

This really got me thinking about how I am different in the eyes of the public. I feel like my philosophy may be similar to other RDs; however, my way of counseling and interacting with clients is different (since everyone has their own style). My current clients may know this; however, I thought about how I wanted my potential clients to also know it. After the conference, I brainstormed and wrote all about what sets me apart in my practice, the brand I want people to know and love, and the key marketing terms I wanted to use. I changed up my website and drafted a few logos too. This was a huge moment for me since I felt like I finally pin-pointed how I wanted to convey what good I was doing (and could do) with others. Sometimes, a conference is more than just networking and gaining information about running a business, but more of a way to get to know yourself.

Business Goal #1 – Finish Rough Draft of Book
I will admit, I am still trucking away at my first full draft of my book since I got a bit side-tracked with an influx of clients. I have all of the chapters outlined; however, I am still only about 60% of the way through the first full draft. My July goal is to write at least 3 times per week (in-depth) and write at least 15-minutes the remaining days (even if just brainstorming). I will have that first draft finished! I have been going to coffee shops to write, versus being at home, since I get so distracted! Plus, there is something motivating about writing/working around others doing the same.

Business Goal #2 – Continue Building My Brand + Online Presence 
This month, I want to focus on making some short videos on my own. I also want to continue working towards a more effective online presence. I want to flesh out some of the ideas I have for a logo too!

What lessons have you learned this month? Did you have any defining moments or obstacles you overcame?

Click Here to read my last post on my favorite business tools
Click Here to read April’s recap post

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Author: PorrazzaNutrition

Hi there! My name is Felicia Porrazza and I am a registered and licensed dietitian with a Masters in Dietetics Administration. I started PorrazzaNutrition to share my knowledge and passion for nutrition with others. I am a traveling dietitian conducting in-home and out-of-home counseling and cooking sessions. I am dedicated to working with clients to help them reach their health goals. I believe healthy eating is a lifestyle change, not a diet, and there is no one-size-fits-all approach. Contact me to get started on your nutrition journey!

3 thoughts on “Business Lessons – Learning to Say “No”

  1. Great post! I love the 15 minute idea. I too am trying to finish a first draft but I get so overwhelmed and don’t do anything. I love the idea of 15 minutes a day. I love too how you want your clients to take action. That really is the goal of RD’s, to get change to happen.

  2. I love the 15 minute idea – great way to make anything less overwhelming!

  3. Pingback: 7 Tips for Motivating Yourself in Business | My RD Journey

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