Welcome back to MyRDJourney! Have you been feeling lately that you need to take your business to the next level? Maybe, do something that will get you out of the business slump I talked about in my last blog?
The time will come in your business when you need to step it up. You will know when that time comes. I started my practice in 2014 and every year, I felt like I took it up a notch. I started accepting insurance in 2015. I re-launched my website in 2016. I built new partnerships and ended poor ones in 2017.
I describe it as an “itch” you need to scratch. A time when things feel too repetitive and you crave more. A time when clients might be even asking for more. This time came for me a few months ago when I decided to launch a free, beta, weight management support group. I knew my clients were looking for more support between appointments; however, they couldn’t all physically make it to a location every week. Cue the virtual class!
If you are scratching your head at where to start in stepping things up, read on for my “7 Ways to Take Your Business to the Next Level.”
1 – Assess + Set Goals
Think about your business now and ask yourself these questions: What is working well? What is not working well? What do my clients want? What do I know my clients need? What part of my business really excites me?
In assessing my business, I realized I was inefficient in how I was scheduling and charting clients (cue the EMR platform). I also knew I wanted to have more of a “virtual” income, yet I wasn’t doing much about it (cue the virtual weight management support group).
2 – Find Your Niche (If You Haven’t Already)
If you don’t know what your niche is or who your ideal client is, ask yourself these questions: What are your passionate about? What do others say is a skill of yours? What is your vision? What are you good at? Finding your niche will help you create more (and better) content and will fuel your drive to do more in your business.
Identifying my niche was really hard for me since I felt like I had a lot of ways I wanted to go with my practice. I ended up narrowing down my ideal client to working adults who are struggling to eat healthy with a busy work-personal life. My ideal client is someone who has been on multiple diets in the past and is ready to make a lifestyle change and end the cycle of dieting. I am still fine-tuning my niche; however, this was a great starting point for me.
3 – Brand Yourself/Business
Something that is often skipped/overlooked when setting up a practice is the branding aspect. Do you have a website? Does all of your copy and content speak to YOUR business brand? What do you want your client to feel when they read your content or visit your website?
I knew I was at the point in my business where I needed a logo. I needed that branding, especially if I was going to create a stronger online presence. I also knew I needed to re-do my website since it was bleak and hard to navigate. If you are feeling stuck, reach out to you current clients or someone you work with professionally to get their input. From there, you can determine your next steps in branding.
4 – Enrich Your Offerings
What can you do to enrich what you offer your clients? What more are they looking for? What do they need to reach their goals?
In enriching my business/services, I added monthly coaching, meal plan templates (for use by RDs and clients) and more lessons to my TPT store. All of these add-ons were in line with my business goals of going more virtual. I also added in new client folders with recipes and handouts, which helped to enrich my clients’ face-to-face experience with me.
5 – Ramp Up Your Online Presence
I already mentioned refreshing your website if needed; however, think now about your overall online presence. What social media platforms do you use? What social media platforms do your clients use? How consistent are you with posting content? Can you team up with another health professional to do a guest blog/video?
I had been blogging and posting on social media consistently; however, I really wanted to expand into video content. I dabbled in YouTube in the past; however, video editing is not my cup of tea. A few months ago, I started doing Facebook Live videos and they became a hit with my clients. I love doing them and my clients refer to them quite frequently now!
6 – Invest in Yourself
I tell my clients all of the time to invest in themselves and their health. This could mean a financial investment (i.e. gym membership or more healthful foods) or even just time (i.e. going to the gym or cooking more). This point translates really well into business.
I invested in myself this year by attending the Today’s Dietitian conference (i.e. knowledge + business connections) and by purchasing sports nutrition materials to expand my knowledge in this area. I’m looking to study and get my PT certification by the end of the year. This is something I am passionate about for myself and know will help me better help my clients. What aspect of your business-self can you invest in?
7 – Take Care of Yourself
In taking your business to the next level, don’t forget to take care of yourself. The last thing you want is to get started only to burn out in a month. Don’t let your personal life go or things that you enjoy doing. For me, I schedule in my gym time during the day to take a mental break and I knit at night to relax. How will you take care of yourself?
Leave a comment below and let me know how you plan to take your business to the next level!