My RD Journey

From Undergrad -> Internship -> RD -> Private Practice!


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5 Tips for Live Nutrition Videos

Welcome back to MyRDJourney! It has been an exciting month here! Just a quick recap to let you know what is new! I started a podcast (available on SoundCloud and GooglePlay), took on new home visit clients, took on new RD Business Coaching clients, landed a few corporate wellness event contracts, and finally, am studying to take the ACSM Personal Trainer Certification! I am also about a third of the way through my first paid virtual support group and definitely learning a lot about digital content creation along the way. Outside of my business, I am still teaching nutrition at Bucks County Community College part-time and getting back into the class routine. Whew!

Today, I wanted to talk about some things I have learned while doing Facebook Live videos. I have only been going live since May of this year, so I am by no means an expert! A lot of my clients (and target clients) are on Facebook, so I knew more engaging content creation on there would be beneficial. After going live consistently each week, I began to see an increase in my post engagement and finally broke 200 likes on the page!

If you have been wanting to expand your online/social media presence through video (specifically live videos), then read on for my top 5 tips!

5 Tips for Live Nutrition Videos

1 – Prepare the Basics
The absolute bare bones of what you need to go live are: good lighting and a camera of some sort. You could use a built in video cam/audio from a laptop/desktop or you could use your phone. I started off using my phone stacked up on books. Then, I moved on to using my phone with a tripod. The tripod I got broke twice (they sent an initial replacement), so I gave up and now just prop my phone up on a music stand. I do plan to transition to using my desktop computer since I have an external mic and camera; however, I still need to work out logistics with connecting to Facebook.

As for lighting, I have a bunch of lighting fixtures from when I did more consistent YouTube videos; however, I don’t usually pull those out for 5-10 minute videos. Instead, I shoot in my home office where there is a lot of natural light and also turn on an overhead ceiling light.

Something else to think about what setting up your video space is what is currently in frame around and behind you. Is it a pile of dirty laundry? Old nutrition textbooks? Think about what you want your viewers to see, especially since they will probably scan the background while listening to you talk.

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Experimenting with lighting and camera placement.

2 – Make an Outline
I would highly suggest writing out an outline and practicing a dry run with what you might want to say. If you are not someone who is comfortable with public speaking or talking on camera, do a few takes with just your phone camera (before going live). My outlines/videos follow the same format: short intro, disclaimer, lead in question, main content with tips, action goal, thank you, and next week’s topic. I am also going to add in a call-to-action for viewers to like and share.

3 – Roll With the Flubs
One of the things with going live instead of pre-recording is that you can’t just cut and restart when you mess up. If you say something incorrect or not how you would like, correct yourself later in the video or in the comments. Be okay with not being 100% perfect. I don’t know how many times my cat decided to jump up on the table while I was live and lick herself! It threw me off the first few times, but now, I just roll with it when she decides to join me. It will get easier and easier for you to be on camera (and comfortable) once you get into a consistent routine. Just be yourself.

FB Live flub

My cat silently judging me mid-way through cleaning/licking herself 🙂

4 – Re-watch the Video
After you go live, re-watch the video for yourself! How was your lighting? How was the quality of your content? Are there things you want to change? What did you like about this video? How many times did you say “um”? I am working on trying to decrease my “ums” by pausing instead of using a filler word. You will never be able to improve if you cannot give yourself constructive feedback.

5 – Get Into Post Production
One of the most important things you can do post live session is to share your content for the world to see. Get it out there! I didn’t mention this earlier, but I also do a teaser post on Facebook/Twitter to remind my followers I will be going live. I typically post the reminders the day before and the afternoon of. The day after the video, I also create a short post letting my followers know what they missed and how they can watch the video on replay.

If you are going live on Facebook, make sure to go back into your video and give it a title, description, and tags. I would also suggest changing the thumbnail if you would like. Usually, my automatic thumbnail pictures are of me with my eyes closed or mouth wide open. I also check out the “insights” for my videos a few days later to see my video performance (i.e. views, engagement, and top audience).

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Video details from the video I did a few days ago.

Leave a comment and let me know if/when you are planning to go live. I will try to join you for fellow RD support! I go live at 5:00pm every Wednesday at PorrazzaNutrition so join me if you can!

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Sprucing Up Nutrition Counseling Sessions

Welcome back to MyRDJourney! With the end of Summer nearing, I have gotten a spike in new clients. It feels good to see my business pick-up after having a previous slump last month. I’m also excited for September since I am running my first paid virtual support group and working with a new company for some contract food demos. I initially had a heavier basis of individual clients; however, I am morphing my business into more online programs/classes. If you are looking to take your business to the next level, you can read my previous blog on that exact topic here.

Today, I wanted to talk about something a bit more personal, the counseling rut. Do you ever start to question your Dietitian-self in counseling skills? Wondering if you are really doing everything you can for your clients? Wondering how to make sessions more effective, especially with long-term clients?

Sometimes counseling can get stagnant. You might feel like you are telling your clients the same things over and over again. The client might not be asking you for much and honestly, they might not know what to even ask for. The flow of your counseling sessions could start to get choppy and even seem forced.

I always felt like the first few sessions with any new client were pretty “easy.” Most came in with a clear idea of what they wanted to get out of the session. The session just seemed to flow with me mainly giving education and answering initial nutrition questions. After a few sessions, the harder work comes in. I started to see a need for more motivational interviewing, as some clients were frustrated that they weren’t hitting their goals as quickly as they anticipated. A lot of my clients at this point “knew what to do;” however, they were just having a hard time “doing it” consistently.

If you hit this point throughout your Dietitian career, that is okay! Knowing how to handle ruts will improve your overall counseling skills and build trust with your clients (ultimately leading to their success).

3 Ways to Get out of a Counseling Rut and Spruce up Nutrition Sessions

1 – Re-Evaluate Their Reason Why
First things first, figure out if your client’s “reason why” has changed. If their “reason why” or motivation for getting healthy has changed, this could mean that their goals, actions, and ultimately feelings are not aligning. This disconnect can impede nutrition progression and cause your sessions to flop.

2 – Ask Open Ended Questions
There are 3 key questions I ask my clients that help to reestablish counseling flow or give talking points and really dig deep:

  • What are you currently struggling with? – Good to ask in the beginning of the session.
  • What do you hope to gain from today’s session? – Also good to ask in the beginning of the session since it give direction.
  • What can I do on my end either now or after our session to help you reach your goals? – Good to ask towards the end of the session. Some clients end up asking for email support or text message motivation. Usually, it ends up being some form of accountability.

3 – Spruce Up Your Handouts/Goal Setting Sheets
If you don’t have a goal setting sheet, now is the time to make one. I created a half-sheet of paper that lists my contact info, follow-up appointment date/time, product recommendations, goals, actions, and any nutrition prescription information (i.e. fiber, carbs). For each goal I set with a client, we determine their daily actions that help them reach their goal. Doing this helps them work through barriers during the session since we can actively brainstorm solutions. I find that a goal  sheet creates more inter-activeness during the session and heightens the likelihood that the client will succeed. I find a lot of clients like physically getting something from the appointment, and the goal sheet satisfies that.

Leave a comment and let me know how you are sprucing up your counseling sessions!


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7 Ways to Take Your Business to the Next Level

Welcome back to MyRDJourney! Have you been feeling lately that you need to take your business to the next level? Maybe, do something that will get you out of the business slump I talked about in my last blog?

The time will come in your business when you need to step it up. You will know when that time comes. I started my practice in 2014 and every year, I felt like I took it up a notch. I started accepting insurance in 2015. I re-launched my website in 2016. I built new partnerships and ended poor ones in 2017.

I describe it as an “itch” you need to scratch. A time when things feel too repetitive and you crave more. A time when clients might be even asking for more. This time came for me a few months ago when I decided to launch a free, beta, weight management support group. I knew my clients were looking for more support between appointments; however, they couldn’t all physically make it to a location every week. Cue the virtual class!

If you are scratching your head at where to start in stepping things up, read on for my “7 Ways to Take Your Business to the Next Level.”

1 – Assess + Set Goals
Think about your business now and ask yourself these questions: What is working well? What is not working well? What do my clients want? What do I know my clients need? What part of my business really excites me?

In assessing my business, I realized I was inefficient in how I was scheduling and charting clients (cue the EMR platform). I also knew I wanted to have more of a “virtual” income, yet I wasn’t doing much about it (cue the virtual weight management support group).

2 – Find Your Niche (If You Haven’t Already)
If you don’t know what your niche is or who your ideal client is, ask yourself these questions: What are your passionate about? What do others say is a skill of yours? What is your vision? What are you good at? Finding your niche will help you create more (and better) content and will fuel your drive to do more in your business.

Identifying my niche was really hard for me since I felt like I had a lot of ways I wanted to go with my practice. I ended up narrowing down my ideal client to working adults who are struggling to eat healthy with a busy work-personal life. My ideal client is someone who has been on multiple diets in the past and is ready to make a lifestyle change and end the cycle of dieting. I am still fine-tuning my niche; however, this was a great starting point for me.

3 – Brand Yourself/Business
Something that is often skipped/overlooked when setting up a practice is the branding aspect. Do you have a website? Does all of your copy and content speak to YOUR business brand? What do you want your client to feel when they read your content or visit your website?

I knew I was at the point in my business where I needed a logo. I needed that branding, especially if I was going to create a stronger online presence. I also knew I needed to re-do my website since it was bleak and hard to navigate. If you are feeling stuck, reach out to you current clients or someone you work with professionally to get their input. From there, you can determine your next steps in branding.

4 – Enrich Your Offerings
What can you do to enrich what you offer your clients? What more are they looking for? What do they need to reach their goals?

In enriching my business/services, I added monthly coaching, meal plan templates (for use by RDs and clients) and more lessons to my TPT store. All of these add-ons were in line with my business goals of going more virtual. I also added in new client folders with recipes and handouts, which helped to enrich my clients’ face-to-face experience with me.

5 – Ramp Up Your Online Presence
I already mentioned refreshing your website if needed; however, think now about your overall online presence. What social media platforms do you use? What social media platforms do your clients use? How consistent are you with posting content? Can you team up with another health professional to do a guest blog/video?

I had been blogging and posting on social media consistently; however, I really wanted to expand into video content. I dabbled in YouTube in the past; however, video editing is not my cup of tea. A few months ago, I started doing Facebook Live videos and they became a hit with my clients. I love doing them and my clients refer to them quite frequently now!

6 – Invest in Yourself
I tell my clients all of the time to invest in themselves and their health. This could mean a financial investment (i.e. gym membership or more healthful foods) or even just time (i.e. going to the gym or cooking more). This point translates really well into business.

I invested in myself this year by attending the Today’s Dietitian conference (i.e. knowledge + business connections) and by purchasing sports nutrition materials to expand my knowledge in this area. I’m looking to study and get my PT certification by the end of the year. This is something I am passionate about for myself and know will help me better help my clients. What aspect of your business-self can you invest in?

7 – Take Care of Yourself
In taking your business to the next level, don’t forget to take care of yourself. The last thing you want is to get started only to burn out in a month.  Don’t let your personal life go or things that you enjoy doing. For me, I schedule in my gym time during the day to take a mental break and I knit at night to relax. How will you take care of yourself?

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Leave a comment below and let me know how you plan to take your business to the next level!


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Top 5 Tips for Building Partnerships

Over the past few weeks, I have been writing about my tips for gaining clients. One aspect that I did not mention was on building partnerships with other health/medical professionals (or any professional for that matter). I had touched on this in week 2 of my full-time practice; however, today, I wanted to go a bit more in-depth.

Tip #1 – Do Your Research
It is a good idea to do a little recon before you reach out to any medical office, gym, health center, etc. Spend 3-5 minutes browsing their website or Facebook page. Get to know their mission, clientele, offerings, etc. This initial research not only prepares you for the connection; however, it can weed out companies that do not align with what you are doing. Say you find a health center that pushes a lot of supplements and has a nutritionist that gives out meal plans. If you do partner with them, would you be fighting an uphill battle? Do you agree with the types of meal plans they are promoting? How about the supplements? There is no harm in checking out the company and making the first connection; however, just be mindful of whom you are aligning yourself and your business with.

One of my biggest pet peeves is when an individual (or company) reaches out to me to partner (or utilize my expertise) without doing any research on myself or my business. I have had companies misspell my name or think I work in a different field (i.e. clinical or food-service). With a quick Google search, you can find out a lot about my business. It is off-putting to me when someone says incorrect information about my practice that is clearly stated on my website. It makes me think they didn’t do their research and that this relationship is not truly a priority for them.

Tip #2 – Make a Meaningful Connection
Make your first impression with any potential partner a meaningful one. Now, this doesn’t mean swinging by the place of business with your business cards and just dropping them off. Send an initial email or call-in. Schedule a good time to come in to speak with the owner, office manager, or doctor. During this time, discuss what you offer and how that could benefit the facility. Be clear about your expectations and how referrals or services will be rendered. Bring your business cards, but also bring samples of your work (i.e. newsletters, handouts, flyers about services, etc). These could all be things that you leave at the facility, which could bring clients to you.

Tip #3 – Offer a Freebie
As I just mentioned, newsletters or flyers about your services could be great items to bring by an office or health center. Often, companies will want something else for free in turn for sending clients your way. Offer to do employee lunch-n-learns for nutrition or offer free seminars on Diabetes for the patients (in-office). With both of these situations you could be handing out business cards and touting your services. A sample conversation could be, “Thank you for agreeing to meet with me today to brainstorm how we could work together to help patients lead healthier lives. I appreciate your willingness to leave my cards at your main office desk. Another service that I could offer to you and your facility would be my lunch-n-learns (or seminars). This would increase not only patient knowledge of _____, but also, help to get the word out about nutrition counseling. This, in turn, could improve patient outcomes and save some time for you and your staff (as in less education in the room).”

Tip #4 – Follow-up 
After your first connection, schedule a date to follow-up. You could discuss a date/time to follow-up at the end of your initial meeting. An example could be, “Thanks for taking the time to meet (or talk) with me. I can plan to follow-up in a week if that works well for you.” If a potential partner says they will follow-up with you after the meeting, I usually wait 1 to 2 weeks (max) before sending an email or making a call. Sometimes, people just get busy and forget. Other times, I had individuals who were not interested in my services and simply neglected to call and let me know. So, you take the responsibility to check-in and move forward with building a connection.

Tip #5 – Communicate Frequently 
One of the ultimate keys to building a lasting partnership is effective and frequent communication. This could be done in-person or via email or phone. Discuss how things are going. Are the referrals working? Has there been any feedback (positive or negative) about the services? Is the partnerships still worthwhile? What things need to change? When you have that open dialogue from both ends of the partnership, it sets a higher standard for both parties and shows the level of importance. I always think about how communication is essentially nurturing the relationship, whether it be personal or business-related. If you don’t communicate, you can’t address issues or celebrate successes that will ultimately improve the partnership.

What tips do you have for building lasting partnerships? Leave a comment and let me know!


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5 Tips for Gaining Clients in Private Practice (Part Two)

Welcome back to My RD Journey! If you read last week’s blog, you will already know that this is part-two of my tips for marketing yourself and gaining clients. (Click to read last week’s post). I hope part one gave you a few good tips to get started with marketing within your business. One thing is for sure, marketing yourself and your services is a constant. Don’t fool yourself into thinking that one ad will do the trick or one networking event will give you all the clients you need. For part two of my marketing tip series, I delve into more of my tips that revolve around the “constant marketing” idea. Enjoy!

#6 – Always Carry Business Cards
No matter where you go, always carry your business cards with you. I have handed out my card to clients on the train or even while waiting in line at the supermarket. You never know when an opportunity may arise for you to build a connection. I typically carry 5-6 cards in my wallet, so I always have some with me, and a small stack in my purse/work-bag.

#7 – Attend Networking Events
Make it a goal to attend some sort of networking event at least once per month. Join your local business associations or Chamber of Commerce to find events that would be worthwhile for you to attend. When going to networking events, be open-minded with everyone you speak with. Even if you think someone would not benefit from your services or even be interested, they may know someone who is. Also, don’t just push your card on someone within the first few minutes of meeting them. Get to know who they are, what they do in business, and even goals they may have. I will often ask fellow business owners how they got into their current role and if they see themselves growing or changing in the future. Don’t just talk to someone with the sole purpose of giving them a card and walking away. Make a more meaningful connection. Often times, I will wait until the end of the conversation to say, “I had a great conversation with you, would you like to swap cards so we can chat more in the future about ___?” Sometimes, I will even wait until the other person asks for my card, which almost always is the case. I also try to follow-up with a short email a day or two after the event.

#8 – Don’t Be Afraid to Try Something New 
If you feel like you have been trying everything to get your name out there, you may have thought about paying for advertising. While my first paid advertisement was a total waste of money, I learned a lot about my business and future marketing campaigns. Before paying for advertisement, think about whether or not the ad will target your ideal client. My first ad was on a food placement at a diner. I don’t even read those things and for some reason I thought it was a good idea to try my first year in business. Needless to say, I didn’t get any clients after the ad ran for practically 4-months. Yet, I recently had the opportunity to run an ad in my local paper (FREE) and I gained 3 new clients the same day the paper went out. The second time around, my ad was much better and the paper actually reached clients in my area. Bottom line here is that just because something failed once, doesn’t mean you can’t try again. Be open to changing your strategy.

#9 – The Power of Word-of-Mouth 
I would say about 80% of my clients and 100% of my contracts have been from word-out-mouth marketing. It is oh so powerful! How people perceive their health and nutrition is often very personal (and emotional), so having a warm referral from a friend or family member will make it much more likely that they will use your services versus searching out another Dietitian (even if they are closer). I have spoken at conferences and had audience members refer businesses to me. I have done lunch-and-learns and had my facility contact recommend me to other partners for cooking classes. I have even had Dietitians recommend me to other RDs for help on starting a business. Do not assume that in order to get clients you need to pay for ads or marketing in some way.

#10 – Do Your Best Always
Tips #9 and #10 really go together in the marketing sense. Word-of-mouth marketing is so strong when you make a positive impact on someone. To put it simply, if you are good at what you do, your work/service sells itself. If your clients/partners see that you have a passion for nutrition and really go above and beyond for their needs, then they will have no trouble singing your praises. Take your role seriously in any opportunity you have, whether free or paid. Even if you feel like an event is not worth your while (once you have arrived), still strive to perform and show your best side. This includes the idea that you should not “burn your bridges” because I always find a previous connection resurfaces later in my business. I tell my interns and any new RDs I work with that, “You never know who is watching.” As I mentioned previously, I have had a lot of big contracts form after someone recommended me after hearing me speak. Again, the person who saw you may not be your ideal client; however, who they recommend you to just may be. Bottom line, do your best, even if you think no one is watching (or reading).

What marketing tip has helped you the most? Share with me how this post has helped you or share another tip you have for gaining clients!


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5 Tips for Gaining Clients in Private Practice (Part One)

Whether you are new to entrepreneurship or even seasoned, you may wonder to yourself, “How can I gain clients?”

As a Dietitian in private practice, I often struggled with the best way to grow my clientele since my undergrad and graduate courses had little to no focus on marketing. You can do a simple Google search and find millions of results for the topic of marketing; however, I wanted to give a “tried and true” perspective. This is a combination of what not only worked well for me, but also, other dietitians in similar positions. While I am by no means an expert, I know that someone out there might benefit from my information. This blog is going to be broken down into a two-part series, so look out for the second round of tips next week!

#1 – Have an Internet/Social Media Presence
People want to know a bit about you before committing to your services. Some of my clients found me from a Google search and others have been passive followers of my Facebook page and suddenly had a need for my services. You can really run the full gambit with an Internet presence. I currently have a website, 2 blogs, Instagram, two Facebook pages, and Twitter profile. I also created a FREE listing with “Google My Business,” which helps me to stand out a bit in search results. You don’t necessarily need to use every social media platform nor do you need to do everything at once. The key is finding which is the best for you (and your clients) now. This means identifying where your clients frequent the most. I started blogging back in my undergrad, then created a website, and then added my FB pages. Take it one step at a time and build as you see fit.

#2 – Look for the Secondary Benefit
I feel that my blogs add to my credibility and provide some extra tips/resources to my current clients. My Instagram shows clients how healthy food can look (and taste) good. There have been times where I am out somewhere and a fellow RD or even an entrepreneur in an unrelated business will say that they read my latest blog and it was really helpful. I have also had food companies reach out to partner with me after seeing pictures I posted or blogs I have written. So, while you may not see single clients reaching out to you for counseling services, down the line, a new business opportunity may arise due to them reading your blog and seeing your work. So, do keep it professional, credible, and useful to your audience.

#3 – Build an Easy-to-Access Website
Ultimately, your website is one of the first things I would get up and running, especially if you are in practice already. Clients want to learn about you, the services you offer, and how to contact you when they are ready. When you create your website (or have a designer do so), make sure it is easy to navigate. I have had a few clients say they chose my practice because my website gave them the information they needed quickly (i.e. contact info, services, about me). You can certainly hire someone to build a website for you; however, I did it myself and I like that I can just pop in to update things whenever I want. I also chose not to include a pop-up ad on my website landing page because I find it annoying when I am looking for information and all these boxes keep showing up to get me to subscribe via email. This was just a personal preference for me; however, I would challenge you to think from your client’s perspective when designing your website layout.

#4 – Be Consistent in Social Media Postings 
Whatever social media platform you use, try to be consistent in when/how you post. For my Facebook pages, I have a schedule of which days I post to which site (I have one for nutrition and one for RDs). I also typically post 3-4 times a month (Sundays) with my RD blog and 2 times per month (Thursdays) with my PorrazzaNutrition blog. I also have monthly themes (i.e. greens for March, holiday tips for Nov/Dec) and even daily themes (Motivation Monday), which can really help with content creation. When you recommend your blog or page to any client or fellow RD, you want to have content for them to see now and future content to keep them interested. Otherwise, why should they follow you if they won’t get anything out of it? I also limit the number of “selling myself” posts to 1-2 per month. People don’t want to follow you and hear a pitch every other day. Mix in your own work, general tips, blog/page shares, and your services to give a nice blend to your reader/audience.

#5 – Become an Insurance Provider
While you certainly don’t need to be an insurance provider to have a private practice, I will say, it helps a lot with gaining clients. About 95% of my current clients use their insurance. It is a huge selling point for potential clients when I tell them I take insurance and the cost for them is little to nothing. When creating partnerships, a lot of the contacts (doctors, trainers, etc) I spoke with had verified that I accepted insurance before agreeing to send clients my way. I am also listed on each insurance companies’ website, so when a new client searches for a Dietitian in my zip code, I show up. Now, there may be a few RDs listed in my zip code; however, as I mentioned earlier, having a good website with information about myself, links to my blogs with tasty recipes, and tips for the client could lean them towards choosing me from the list. It does take time to go through the insurance process and depending on your business model, you may not even want to go this route. If you are undecided on whether you should take insurance, I would suggest looking at what other RDs in your area are doing. If they all accept insurance and you do not, it can be tough to compete (I am only speaking in regards to one-on-one counseling, not other services). Also, if insurance is good in your area and no other RDs accept it then that could set you apart. I have seen practices thrive with and without taking insurance, so do some research and decide what you think will work the best for you.

What marketing tip has helped you the most? Share how this blog has helped you or share another tip you have for marketing yourself and gaining clients!

Stay tuned for next week’s blog Part Two of Gaining Clients in Private Practice with 5 more tips!


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7 Tips for Motivating Yourself in Business

Welcome back to My RD Journey! If you have been here before, you will already know that I have been working on writing my first book. I am happy to say I finally finished my rough draft! Now, I just need to edit, figure out how to format, and publish (leaning towards self-publishing). I welcome any and all guidance!

The past month, I have been needing some business motivation. I started to feel a sense of self-doubt, which can happen when you are entrepreneur; however, this was different than self-doubt about my skills or financial success. It took a bit for me to identify what was killing my motivation since from an outside perspective you would say I was successful and doing well. I realized my lack of motivation was related to feeling stagnant in my professional growth. I reached a point in my business where I was doing the same things over and over again and I needed to change something in order to move forward and advance.

One of the biggest things I have realized is that money really isn’t much of a motivator (for me anyways). Sure, I wanted financial stability; however, it was more of the professional/personal accomplishment that drives me. So, for today’s post, I wanted to share with you my tips for motivating yourself in business. I challenge anyone reading this to take the time to brainstorm each of the questions in a notebook and refer back to it when you need a little boost.

#1 – Identify What Matters 
What really matters to you? What is going to drive your every day activity? Is it money? Is it a desire to help others? Is it being stable enough in business to support a family?

#2 – Create Your Vision
Thinking about what matters to you, what do you see your business looking like in 1-month, 6-months, and 1-year from now? Think about what your workday looks like. Think how you will conduct business. Think about your ideal client. Brainstorm all the ideas you have for your future business.

#3 – Set Long and Short-Term Goals
Brainstorm how you can make your vision a reality by identifying long (6-months to 1 year) and short-term goals. Post your goals around your office space or make them a background on your phone. Keep them visible and as a constant reminder to yourself.

#4 – Make a Daily Action Plan
Break down those short-term goals into daily action steps. What can you do today (or tomorrow) that will bring you closer to your long-term goals and ultimately your vision? Even if it is just 15-minutes of writing or 15-minutes of website updating, do something DAILY.

#5 – Be Accountable 
Being an entrepreneur means that you are accountable to yourself and not to a boss or company anymore. Expand that line of thinking to identify whom else you are accountable to – clients, readers, etc. What do you need to do daily/monthly to meet your client needs?

#6 – Surround Yourself With Positive People
Rid yourself of negative thinking (and negative Nancy’s for that matter). Join mastermind groups. Be apart of networking opportunities with professionals. Surround yourself with positive and driven people who can be an extra source of motivation for you. These individuals do not need to be in your field to motivate you. One of the many reasons I love going to conferences is speaking to other entrepreneurs and leaving feeling reinvigorated. I also think to myself, “If they can do ____, why can’t I?” I said that phrase a lot when writing my book.

#7 – Practice Self-Care
You are no use to anyone burnt out. Take time weekly, or daily, to do something for YOU and not your business. I work out of my home, so it is tempting to work on business tasks late at night or on the weekends. I would often feel guilty doing something fun, when I “should” be working on my business. Sometimes, you need to just step away. I love taking a Friday or Saturday to spend a few hours in my garden with some music on. Think about how you can practice self-care and schedule it in your calendar if you need to.

One thing I am realizing in business is that it is constantly changing (and so am I). With that said, always be open to reassessing your vision and goals.

What motivates you to pursue or continue growing your business? Leave a comment and let me know!

Check out my last blog featuring lessons learned for June and tips for “saying no.” 

Check out the blog for more tips and resources.