Welcome back to MyRDJourney! Have you ever just said to yourself, “What am I even doing with my life?!” Maybe, feeling a bit stuck and unsure of what to do next?
That was me over the past few months (and part of why I was on a blog hiatus). I hit a point in my business where I just plateaued. I could live comfortably where I was; however, it was starting to become less fun and exciting. I wanted to re-find my passion and be challenged again.
I really started to think about my 5 year goals, short-term goals and how that did (more like didn’t) align with what I was currently doing in the business. I spent a lot of time re-evaluating my business and working ON it (instead of in it). I talked to a lot of other Dietitians and began to realize this was a pretty normal thing to go through in business and not to be too hard on myself. I have only been in business for 3 years (2 years full-time), so I really needed to first cut myself some slack and second start to plan.
One crucial thing I did this month was to figure out who my ideal client was and how my services aligned with them and their needs. I dug deep into their struggles, their barriers to change, what they needed to succeed, and most importantly, where they find nutrition information. I started to connect the dots between my ideal clients, services, and goals.
It became really clear to me that there were a lot of instances where my business offerings didn’t match my current target client. For example, I started a Weight Management Support Group in July as a beta-program. I had 12 participants. For the paid group in the Fall that dropped to 3. I ended up re-branding it as the Healthy Habit Jump-Start for 2019 (still in open enrollment). I just now realized that this online program doesn’t target my current clients and how they receive nutrition information. A lot of my face-to-face clients prefer the face-to-face, aren’t comfortable using online programs and are too busy to have a specific class time (as in they prefer a more self-guided program). There was so much disconnect that was stunting my business growth and I was completely overlooking it until now.
With all of that in mind, I took a few days to lay out the following in a chart (email me if you want a copy):
-My ideal client profile: demographics, struggles, barriers, needs
-My current (and planned) products/services
-How my products/services are beneficial to my client
-What changes I needed to make for that specific product/service
-How I was currently promoting the product/service
-What actions I needed to make
-What tools I would need to succeed
I took a look through this chart and asked myself, “What am I doing that I am no longer passionate about or no longer find fun?” I also thought about my current partnerships and how they fit into the mix. I stepped away from a few that were very one-sided (not in my favor) and others that were a complete time-suck with little to no benefit to my business. It is hard to let go of things (check out my blog on this). It’s like when you clean out your clothes closet and try to get rid of things you never wear. You play a mind game with yourself by saying, “I might wear this again.” They usually say if you haven’t worn it in the year, you probably won’t ever. I tried to apply this same line of thinking with certain clients/partnerships, “If it is not working well now (or you hate it), chances are it won’t get better (and it needs to end).”
After doing that, I created my urgent action goals, 1-month goals, and daily action items, which I scheduled in my calendar. A lot of my monthly goals are focused on social media content (blogs, Facebook posts, Instagram, YouTube videos, etc) and developing some of my newer products/services. Some of my new business ventures are fruit-themed knitted hats, fruit and vegetable songs (using my piano-playing skills finally), and a plant-based fitness component. I am hoping to pass my ACSM Personal Trainer Certification in the next month to be able to tie in my passion for a plant-based style of eating and fitness (specifically strength-training). I am doing a bit of test marketing and building of my online presence through Instagram for now, since that is where my ideal client is. Follow me @plantedinfitness!
All-in-all, I am really happy with with what I have accomplished over the past few years and I am excited for 2019 now that I have a clear idea of my target clients, goals, and actions. If you are feeling stuck or if you are in the process of planning for 2019, remember to ask yourself this key question, “Is the thing that I am doing (or striving for) my passion?” If the answer is no, you might want to do some re-evaluating before launching or moving forward. Remember, I am always here if anyone wants to bounce ideas off of me. Shoot me an email or schedule a Free Coaching call via my website!