My RD Journey

From Undergrad -> Internship -> RD -> Private Practice!


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Business Planning for 2018

The holidays are fast approaching and that means 2017 is coming to a close! I feel like this year flew by for me. This was my first year as a full-time business owner and I have loved every minute of it (even the stressful ones). Over the past few months, I found myself working IN my business versus ON it. I realized with overbooking myself, I was stunting my business growth. While the income was great, I was just going through the motions daily without creating anything new or challenging myself.

With that, I decided to start working on my business goals and strategy for 2018. I wanted to have a plan in place so I can start taking action steps for the many ideas that I have. Below are some of the questions I asked myself when thinking about my 2018 plan.

Questions to Ask Yourself
1. What is your ultimate vision for the end of 2018?
-Think of what you want your business to look like by Dec 2018. What does your day-to-day include? What is your schedule like? What types of clients are you seeing? This can help you to identify goals and action steps to take monthly and daily.

2. What are your large goals for the year?
-This could be launching a practice or starting a new program. Think about larger goals being more long-term (i.e. to accomplish in 6-8 months).

3. What are your smaller goals for this year?
-This could include working on marketing to local businesses or incorporating more social media posts. Think about smaller goals as being more short-term (i.e. weekly or monthly).

4. Why is all of this important?
-Think about the importance of each of your goals. This will help with driving your motivation and also developing a targeted strategy for building and marketing.

5. What pitfalls do you want to avoid?
-Think about the hangups you had this year in business. Did you tend to overbook yourself? Are you doing too much on your own? Are you lacking personal time? Are you saying yes too much? Be aware of the things you want to work on and build them into your goals and ultimately your schedule. Write out monthly reminders to yourself to help avoid these pitfalls throughout the year.

After I asked myself the questions above (doesn’t have to be in this order), I brainstormed all of the steps I needed to take for each of my ideas and goals. I actually did this over a few days while on the train and waiting for appointments. After I had a comprehensive list, I organized the steps into a logical order and began to map them out on my calendar as due dates.

I also planned out the dates I wanted to schedule clients and when I would be working ON my business. One of my main goals for this year is to not overbook myself and instead stick to the boundaries I set. Although this will include my having to say “no” sometimes, I know this will be really important for my business and my sanity!

I hope this post helps you to plan out a successful 2018! Happy holidays!

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Top 5 Tips for Building Partnerships

Over the past few weeks, I have been writing about my tips for gaining clients. One aspect that I did not mention was on building partnerships with other health/medical professionals (or any professional for that matter). I had touched on this in week 2 of my full-time practice; however, today, I wanted to go a bit more in-depth.

Tip #1 – Do Your Research
It is a good idea to do a little recon before you reach out to any medical office, gym, health center, etc. Spend 3-5 minutes browsing their website or Facebook page. Get to know their mission, clientele, offerings, etc. This initial research not only prepares you for the connection; however, it can weed out companies that do not align with what you are doing. Say you find a health center that pushes a lot of supplements and has a nutritionist that gives out meal plans. If you do partner with them, would you be fighting an uphill battle? Do you agree with the types of meal plans they are promoting? How about the supplements? There is no harm in checking out the company and making the first connection; however, just be mindful of whom you are aligning yourself and your business with.

One of my biggest pet peeves is when an individual (or company) reaches out to me to partner (or utilize my expertise) without doing any research on myself or my business. I have had companies misspell my name or think I work in a different field (i.e. clinical or food-service). With a quick Google search, you can find out a lot about my business. It is off-putting to me when someone says incorrect information about my practice that is clearly stated on my website. It makes me think they didn’t do their research and that this relationship is not truly a priority for them.

Tip #2 – Make a Meaningful Connection
Make your first impression with any potential partner a meaningful one. Now, this doesn’t mean swinging by the place of business with your business cards and just dropping them off. Send an initial email or call-in. Schedule a good time to come in to speak with the owner, office manager, or doctor. During this time, discuss what you offer and how that could benefit the facility. Be clear about your expectations and how referrals or services will be rendered. Bring your business cards, but also bring samples of your work (i.e. newsletters, handouts, flyers about services, etc). These could all be things that you leave at the facility, which could bring clients to you.

Tip #3 – Offer a Freebie
As I just mentioned, newsletters or flyers about your services could be great items to bring by an office or health center. Often, companies will want something else for free in turn for sending clients your way. Offer to do employee lunch-n-learns for nutrition or offer free seminars on Diabetes for the patients (in-office). With both of these situations you could be handing out business cards and touting your services. A sample conversation could be, “Thank you for agreeing to meet with me today to brainstorm how we could work together to help patients lead healthier lives. I appreciate your willingness to leave my cards at your main office desk. Another service that I could offer to you and your facility would be my lunch-n-learns (or seminars). This would increase not only patient knowledge of _____, but also, help to get the word out about nutrition counseling. This, in turn, could improve patient outcomes and save some time for you and your staff (as in less education in the room).”

Tip #4 – Follow-up 
After your first connection, schedule a date to follow-up. You could discuss a date/time to follow-up at the end of your initial meeting. An example could be, “Thanks for taking the time to meet (or talk) with me. I can plan to follow-up in a week if that works well for you.” If a potential partner says they will follow-up with you after the meeting, I usually wait 1 to 2 weeks (max) before sending an email or making a call. Sometimes, people just get busy and forget. Other times, I had individuals who were not interested in my services and simply neglected to call and let me know. So, you take the responsibility to check-in and move forward with building a connection.

Tip #5 – Communicate Frequently 
One of the ultimate keys to building a lasting partnership is effective and frequent communication. This could be done in-person or via email or phone. Discuss how things are going. Are the referrals working? Has there been any feedback (positive or negative) about the services? Is the partnerships still worthwhile? What things need to change? When you have that open dialogue from both ends of the partnership, it sets a higher standard for both parties and shows the level of importance. I always think about how communication is essentially nurturing the relationship, whether it be personal or business-related. If you don’t communicate, you can’t address issues or celebrate successes that will ultimately improve the partnership.

What tips do you have for building lasting partnerships? Leave a comment and let me know!


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5 Tips for Gaining Clients in Private Practice (Part Two)

Welcome back to My RD Journey! If you read last week’s blog, you will already know that this is part-two of my tips for marketing yourself and gaining clients. (Click to read last week’s post). I hope part one gave you a few good tips to get started with marketing within your business. One thing is for sure, marketing yourself and your services is a constant. Don’t fool yourself into thinking that one ad will do the trick or one networking event will give you all the clients you need. For part two of my marketing tip series, I delve into more of my tips that revolve around the “constant marketing” idea. Enjoy!

#6 – Always Carry Business Cards
No matter where you go, always carry your business cards with you. I have handed out my card to clients on the train or even while waiting in line at the supermarket. You never know when an opportunity may arise for you to build a connection. I typically carry 5-6 cards in my wallet, so I always have some with me, and a small stack in my purse/work-bag.

#7 – Attend Networking Events
Make it a goal to attend some sort of networking event at least once per month. Join your local business associations or Chamber of Commerce to find events that would be worthwhile for you to attend. When going to networking events, be open-minded with everyone you speak with. Even if you think someone would not benefit from your services or even be interested, they may know someone who is. Also, don’t just push your card on someone within the first few minutes of meeting them. Get to know who they are, what they do in business, and even goals they may have. I will often ask fellow business owners how they got into their current role and if they see themselves growing or changing in the future. Don’t just talk to someone with the sole purpose of giving them a card and walking away. Make a more meaningful connection. Often times, I will wait until the end of the conversation to say, “I had a great conversation with you, would you like to swap cards so we can chat more in the future about ___?” Sometimes, I will even wait until the other person asks for my card, which almost always is the case. I also try to follow-up with a short email a day or two after the event.

#8 – Don’t Be Afraid to Try Something New 
If you feel like you have been trying everything to get your name out there, you may have thought about paying for advertising. While my first paid advertisement was a total waste of money, I learned a lot about my business and future marketing campaigns. Before paying for advertisement, think about whether or not the ad will target your ideal client. My first ad was on a food placement at a diner. I don’t even read those things and for some reason I thought it was a good idea to try my first year in business. Needless to say, I didn’t get any clients after the ad ran for practically 4-months. Yet, I recently had the opportunity to run an ad in my local paper (FREE) and I gained 3 new clients the same day the paper went out. The second time around, my ad was much better and the paper actually reached clients in my area. Bottom line here is that just because something failed once, doesn’t mean you can’t try again. Be open to changing your strategy.

#9 – The Power of Word-of-Mouth 
I would say about 80% of my clients and 100% of my contracts have been from word-out-mouth marketing. It is oh so powerful! How people perceive their health and nutrition is often very personal (and emotional), so having a warm referral from a friend or family member will make it much more likely that they will use your services versus searching out another Dietitian (even if they are closer). I have spoken at conferences and had audience members refer businesses to me. I have done lunch-and-learns and had my facility contact recommend me to other partners for cooking classes. I have even had Dietitians recommend me to other RDs for help on starting a business. Do not assume that in order to get clients you need to pay for ads or marketing in some way.

#10 – Do Your Best Always
Tips #9 and #10 really go together in the marketing sense. Word-of-mouth marketing is so strong when you make a positive impact on someone. To put it simply, if you are good at what you do, your work/service sells itself. If your clients/partners see that you have a passion for nutrition and really go above and beyond for their needs, then they will have no trouble singing your praises. Take your role seriously in any opportunity you have, whether free or paid. Even if you feel like an event is not worth your while (once you have arrived), still strive to perform and show your best side. This includes the idea that you should not “burn your bridges” because I always find a previous connection resurfaces later in my business. I tell my interns and any new RDs I work with that, “You never know who is watching.” As I mentioned previously, I have had a lot of big contracts form after someone recommended me after hearing me speak. Again, the person who saw you may not be your ideal client; however, who they recommend you to just may be. Bottom line, do your best, even if you think no one is watching (or reading).

What marketing tip has helped you the most? Share with me how this post has helped you or share another tip you have for gaining clients!


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5 Tips for Gaining Clients in Private Practice (Part One)

Whether you are new to entrepreneurship or even seasoned, you may wonder to yourself, “How can I gain clients?”

As a Dietitian in private practice, I often struggled with the best way to grow my clientele since my undergrad and graduate courses had little to no focus on marketing. You can do a simple Google search and find millions of results for the topic of marketing; however, I wanted to give a “tried and true” perspective. This is a combination of what not only worked well for me, but also, other dietitians in similar positions. While I am by no means an expert, I know that someone out there might benefit from my information. This blog is going to be broken down into a two-part series, so look out for the second round of tips next week!

#1 – Have an Internet/Social Media Presence
People want to know a bit about you before committing to your services. Some of my clients found me from a Google search and others have been passive followers of my Facebook page and suddenly had a need for my services. You can really run the full gambit with an Internet presence. I currently have a website, 2 blogs, Instagram, two Facebook pages, and Twitter profile. I also created a FREE listing with “Google My Business,” which helps me to stand out a bit in search results. You don’t necessarily need to use every social media platform nor do you need to do everything at once. The key is finding which is the best for you (and your clients) now. This means identifying where your clients frequent the most. I started blogging back in my undergrad, then created a website, and then added my FB pages. Take it one step at a time and build as you see fit.

#2 – Look for the Secondary Benefit
I feel that my blogs add to my credibility and provide some extra tips/resources to my current clients. My Instagram shows clients how healthy food can look (and taste) good. There have been times where I am out somewhere and a fellow RD or even an entrepreneur in an unrelated business will say that they read my latest blog and it was really helpful. I have also had food companies reach out to partner with me after seeing pictures I posted or blogs I have written. So, while you may not see single clients reaching out to you for counseling services, down the line, a new business opportunity may arise due to them reading your blog and seeing your work. So, do keep it professional, credible, and useful to your audience.

#3 – Build an Easy-to-Access Website
Ultimately, your website is one of the first things I would get up and running, especially if you are in practice already. Clients want to learn about you, the services you offer, and how to contact you when they are ready. When you create your website (or have a designer do so), make sure it is easy to navigate. I have had a few clients say they chose my practice because my website gave them the information they needed quickly (i.e. contact info, services, about me). You can certainly hire someone to build a website for you; however, I did it myself and I like that I can just pop in to update things whenever I want. I also chose not to include a pop-up ad on my website landing page because I find it annoying when I am looking for information and all these boxes keep showing up to get me to subscribe via email. This was just a personal preference for me; however, I would challenge you to think from your client’s perspective when designing your website layout.

#4 – Be Consistent in Social Media Postings 
Whatever social media platform you use, try to be consistent in when/how you post. For my Facebook pages, I have a schedule of which days I post to which site (I have one for nutrition and one for RDs). I also typically post 3-4 times a month (Sundays) with my RD blog and 2 times per month (Thursdays) with my PorrazzaNutrition blog. I also have monthly themes (i.e. greens for March, holiday tips for Nov/Dec) and even daily themes (Motivation Monday), which can really help with content creation. When you recommend your blog or page to any client or fellow RD, you want to have content for them to see now and future content to keep them interested. Otherwise, why should they follow you if they won’t get anything out of it? I also limit the number of “selling myself” posts to 1-2 per month. People don’t want to follow you and hear a pitch every other day. Mix in your own work, general tips, blog/page shares, and your services to give a nice blend to your reader/audience.

#5 – Become an Insurance Provider
While you certainly don’t need to be an insurance provider to have a private practice, I will say, it helps a lot with gaining clients. About 95% of my current clients use their insurance. It is a huge selling point for potential clients when I tell them I take insurance and the cost for them is little to nothing. When creating partnerships, a lot of the contacts (doctors, trainers, etc) I spoke with had verified that I accepted insurance before agreeing to send clients my way. I am also listed on each insurance companies’ website, so when a new client searches for a Dietitian in my zip code, I show up. Now, there may be a few RDs listed in my zip code; however, as I mentioned earlier, having a good website with information about myself, links to my blogs with tasty recipes, and tips for the client could lean them towards choosing me from the list. It does take time to go through the insurance process and depending on your business model, you may not even want to go this route. If you are undecided on whether you should take insurance, I would suggest looking at what other RDs in your area are doing. If they all accept insurance and you do not, it can be tough to compete (I am only speaking in regards to one-on-one counseling, not other services). Also, if insurance is good in your area and no other RDs accept it then that could set you apart. I have seen practices thrive with and without taking insurance, so do some research and decide what you think will work the best for you.

What marketing tip has helped you the most? Share how this blog has helped you or share another tip you have for marketing yourself and gaining clients!

Stay tuned for next week’s blog Part Two of Gaining Clients in Private Practice with 5 more tips!


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7 Tips for Motivating Yourself in Business

Welcome back to My RD Journey! If you have been here before, you will already know that I have been working on writing my first book. I am happy to say I finally finished my rough draft! Now, I just need to edit, figure out how to format, and publish (leaning towards self-publishing). I welcome any and all guidance!

The past month, I have been needing some business motivation. I started to feel a sense of self-doubt, which can happen when you are entrepreneur; however, this was different than self-doubt about my skills or financial success. It took a bit for me to identify what was killing my motivation since from an outside perspective you would say I was successful and doing well. I realized my lack of motivation was related to feeling stagnant in my professional growth. I reached a point in my business where I was doing the same things over and over again and I needed to change something in order to move forward and advance.

One of the biggest things I have realized is that money really isn’t much of a motivator (for me anyways). Sure, I wanted financial stability; however, it was more of the professional/personal accomplishment that drives me. So, for today’s post, I wanted to share with you my tips for motivating yourself in business. I challenge anyone reading this to take the time to brainstorm each of the questions in a notebook and refer back to it when you need a little boost.

#1 – Identify What Matters 
What really matters to you? What is going to drive your every day activity? Is it money? Is it a desire to help others? Is it being stable enough in business to support a family?

#2 – Create Your Vision
Thinking about what matters to you, what do you see your business looking like in 1-month, 6-months, and 1-year from now? Think about what your workday looks like. Think how you will conduct business. Think about your ideal client. Brainstorm all the ideas you have for your future business.

#3 – Set Long and Short-Term Goals
Brainstorm how you can make your vision a reality by identifying long (6-months to 1 year) and short-term goals. Post your goals around your office space or make them a background on your phone. Keep them visible and as a constant reminder to yourself.

#4 – Make a Daily Action Plan
Break down those short-term goals into daily action steps. What can you do today (or tomorrow) that will bring you closer to your long-term goals and ultimately your vision? Even if it is just 15-minutes of writing or 15-minutes of website updating, do something DAILY.

#5 – Be Accountable 
Being an entrepreneur means that you are accountable to yourself and not to a boss or company anymore. Expand that line of thinking to identify whom else you are accountable to – clients, readers, etc. What do you need to do daily/monthly to meet your client needs?

#6 – Surround Yourself With Positive People
Rid yourself of negative thinking (and negative Nancy’s for that matter). Join mastermind groups. Be apart of networking opportunities with professionals. Surround yourself with positive and driven people who can be an extra source of motivation for you. These individuals do not need to be in your field to motivate you. One of the many reasons I love going to conferences is speaking to other entrepreneurs and leaving feeling reinvigorated. I also think to myself, “If they can do ____, why can’t I?” I said that phrase a lot when writing my book.

#7 – Practice Self-Care
You are no use to anyone burnt out. Take time weekly, or daily, to do something for YOU and not your business. I work out of my home, so it is tempting to work on business tasks late at night or on the weekends. I would often feel guilty doing something fun, when I “should” be working on my business. Sometimes, you need to just step away. I love taking a Friday or Saturday to spend a few hours in my garden with some music on. Think about how you can practice self-care and schedule it in your calendar if you need to.

One thing I am realizing in business is that it is constantly changing (and so am I). With that said, always be open to reassessing your vision and goals.

What motivates you to pursue or continue growing your business? Leave a comment and let me know!

Check out my last blog featuring lessons learned for June and tips for “saying no.” 

Check out the blog for more tips and resources. 


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Business Lessons – Learning to Say “No”

Hey there and welcome back to “My RD Journey!” If you have been reading my blogs lately, I have decided to do an end-of-month recap that goes though some of my lessons learned and business goals. In last month’s post, I talked a lot about taking action, but also, going along with the flow. This month, I learned more about myself and my business, which is basically an extension of me (ha). So, read on to hear all about it!

Lessons Learned
Shoot for 15-minutes 
At the conference I attended last week (see below for more), I learned about 15-minutes being the key to productivity by the speaker, Neen James. While for nutrition counseling, 15-minutes is not an ideal appointment time, this translates well to almost everything else in my business. Spending 15-minutes on social media. Only spending 15-minutes checking and responding to email. Taking 15-minutes in the morning to determine key actions you need to build your business. Even spending 15-minutes meal planning or meal prepping. It is really amazing what you can accomplish in just 15-minutes, yet it is a short enough time to not feel overwhelming. I have been writing a book all June and while I am still working on my first draft, I challenged myself to write for at least 15-minutes daily. Some days I don’t feel like writing (until I get into the groove) and that 15-minutes is just that. Other days, I start writing with the goal of at least 15-minutes and end up writing for an hour since ideas keep flowing. The idea of just aiming for 15-minutes is so simple and I challenge anyone reading this to apply it to different aspects of their personal and business life. What can you accomplish in 15-minutes?!

Learn to Say “No”
I always talk to my clients about learning to say “no” with pushy family members trying to feed them more at parties/dinners. In taking my own advice, I began to do the same this month. I had to turn down two clients trying to meet a work deadline for nutrition counseling, which was really tough for me. It wasn’t that I was afraid to turn down the money, but afraid of letting people down since I truly love what I do. If I had taken both of these clients and squeezed them in before July, I would have some days where I didn’t get to write and others where I would be working 12-hours. In the moment, I had to ask myself, “Is this client just reaching out to me since I am the only one available?” I also asked, “Is this my ideal client and if not, would they still have good quality session?” In answering those questions, my final response was, “No” to both. (Side note here, I did offer to see these clients in July/August and neither wanted to do so. This only supported my decision of “no.”)

To be honest, it felt kind of good to stand my ground. Ask me a year ago and I would have bent over backwards to try and accommodate these clients who probably would have forgotten about me after the fact. I knew, from doing this in the past, I would have been super burnt out those days and in turn, less productive. In learning to say “no,” I am becoming more confident and evolving into more of that business owner mentality. Sometimes you need to put yourself and your business first. Sometimes you need to stick to your guns. Sometimes you need that day off to regroup and recharge your batteries. Sometimes you do bend over backwards for clients (your choice). In being a business owner, you need to make the hard decisions and ultimately think about the long-term outcomes of any road you choose to follow.

Key Defining Moments
Women Building Businesses Conference
Just last week, I attended a conference hosted by SCORE Philadelphia and Bucks County. It was a really awesome event with great speakers and tons of time to network. Whenever I attend conferences, I always get this renewed sense of invigoration with my practice. It makes me want to just run home and put all of my ideas into action. With this conference, I had this “ah-ha” moment with my business branding and marketing strategy. A lot of people kept asking what I did; however, one woman in particular asked me this, “What makes you different than other Dietitians in private practice?” To my surprise, I actually had an answer fairly quickly (haha). One of the things I mentioned was that I focus on action and motivation versus straight education when counseling a client. I also do in-home counseling, so that is also something that sets me apart.

This really got me thinking about how I am different in the eyes of the public. I feel like my philosophy may be similar to other RDs; however, my way of counseling and interacting with clients is different (since everyone has their own style). My current clients may know this; however, I thought about how I wanted my potential clients to also know it. After the conference, I brainstormed and wrote all about what sets me apart in my practice, the brand I want people to know and love, and the key marketing terms I wanted to use. I changed up my website and drafted a few logos too. This was a huge moment for me since I felt like I finally pin-pointed how I wanted to convey what good I was doing (and could do) with others. Sometimes, a conference is more than just networking and gaining information about running a business, but more of a way to get to know yourself.

Business Goal #1 – Finish Rough Draft of Book
I will admit, I am still trucking away at my first full draft of my book since I got a bit side-tracked with an influx of clients. I have all of the chapters outlined; however, I am still only about 60% of the way through the first full draft. My July goal is to write at least 3 times per week (in-depth) and write at least 15-minutes the remaining days (even if just brainstorming). I will have that first draft finished! I have been going to coffee shops to write, versus being at home, since I get so distracted! Plus, there is something motivating about writing/working around others doing the same.

Business Goal #2 – Continue Building My Brand + Online Presence 
This month, I want to focus on making some short videos on my own. I also want to continue working towards a more effective online presence. I want to flesh out some of the ideas I have for a logo too!

What lessons have you learned this month? Did you have any defining moments or obstacles you overcame?

Click Here to read my last post on my favorite business tools
Click Here to read April’s recap post


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Business Lessons Learned – Go With The Flow

Happy Memorial Day weekend! I thought about nixing this blog until next week; however, I was up early with my lovely feline friend (aka my cat) so I figured why not! If you have been reading my blogs lately, you will notice that this is the second blog in my “Monthly Recap” series. Back in April’s post, I set three goals for myself. I am super happy to say that I accomplished all three! These have been goals on my list for a while now; however, there is just something about having that accountability factor that pushes you to follow through. While it might seem weird to think I am being accountable to my viewers, it really helped me to focus towards having something positive to share for this post.

Lessons Learned
Be Accountable to Someone
I am always telling my clients to have someone to be accountable to (whether it is me or a spouse/friend). Again, in taking my own advice, I realized that having the accountability really helps to just give that extra push. I would challenge any business owner to identify their go-to person that they will check in with each month (or week). They can help you to review your goals, ideas, issues, etc.

Flow With Your Business
Your business will change every year or month even. Now, while this might not be a huge change, always be open to assessing and adapting with the needs of your clients. I have been changing some of my services and offerings to suit my client needs better. I now have a monthly fee for a coaching option between appointments. I use to think I would always just do the counseling and classes; however, now I want to have more time to myself so I am working towards more products versus services. My point here is not to pigeon-hole yourself into one way of thinking about your business. Always be open to opportunity and change for that matter.

Act First
One of my biggest downfalls is over planning and not acting. It took me so long to get an outline written for my book because I was worried about how I would sell it. Why does selling it matter if I don’t even have a product to sell?? I can often waste hours researching and planning to start something and then not even starting it because I am so wrapped up in the preparation. While I think planning is a great step, don’t get hung-up on it for an extended time. Yes, do some short research and then ACT.

Key Defining Moment
Health Fair Competition
This month, I attended a health fair for one of the companies I work with for weight management classes and also provide on and off-site counseling for. This company has a few dietitians they work with since they have a huge incentive program around wellness. At this recent health fair, about 7 different dietitians were there promoting their business and counseling services. Being the 5th dietitian in the row of tables, I was wondering to myself what sets me apart from them? We all do counseling and accept insurance, so what makes me special? One little edge I have to some is that I offer in-home counseling services and still come on-site for the company. Although, this really got me thinking about my brand and how I want to promote myself.

After the health fair, I had one client tell me that they specifically chose me out of the other dietitians because they were impressed with my professionalism, table set-up, and business cards. Now, I am not one to ever put down another dietitian and I thought some of the other tables looked awesome, so I simply thanked him and moved on in conversation. I was one of the only tables without a food sample (since I had planned a game instead), so I originally thought no one would be interested in what I had. Although I did have quite a few sign-ups for counseling and my newsletter, I still didn’t think I would be standing out as much from the other tables.

0524171435c-02For any health fair, I always bring my PorrazzaNutrition banner, handout holders, 1-2 handouts (tip sheets), info sheet about myself that I put in a plastic stand-up, 2-3 recipe cards, 1-3 coupons, newsletter sign-up + counseling interest list, business cards in my shopping cart holder, pens, and 1-2 visuals (I had an avocado this day + poster on salt). All in all I realized a few things, I always cater to different individuals with my variety of handouts/recipes, I have visuals to grab attention, I have an awesome business card holder that spurs conversation, I keep the table clean and tidy (especially since I didn’t have food to worry about), and I dress to impress. I set-up my table based on my experiences with previous health fairs and what looks visually appealing to me. I learned, in this moment, that comparing myself to others is so silly since we all target different clients and have our own ways of doing things. There may be many clients who preferred other tables based on their specific needs and what appealed to them. This situation was a huge moment for me because I made a commitment to always keep that professionalism and par level high, no matter where I am or who is watching, and to only compare myself to my past self.

Business Goal #1 – Revise and Upload 3 Meal Plans to my Website
I have been trying to brainstorm more products to add to my business and I realized that I have about 50 meal plans that I created for past clients. Why not update those to sell on my website?! So many clients ask me for meal plans and I usually don’t create them, but instead work with the client to brainstorm meal ideas. What I realized is what I want is not always what everyone else does, so why not just give them that? I will still have a personalized plan option and work with clients during their appointments; however, this can just be another passive income stream for me that still supports my clients’ (and potential clients’) current needs.

Business Goal #2 – Finish First Rough Draft of Book
This month, I worked on an outline for my book and I brainstormed chapter ideas. For next month, I want to put that all into a first draft. This book is the first to many ideas that I have, so I am excited to finally be in the writing process! I typically just write ideas down whenever they come and then dedicate a couple hours one-day per week (for now) to fleshing out those ideas and making them into chapters. I find for myself that I have a hard time writing at home and not getting distracted so I have been writing while between classes (since I take the train and am usually pretty early).

Business Goal #3 – Continue Building My Brand (Including Online Presence)
For this goal, I am going to continue with my blog, video, and social media schedules. I am also brainstorming what my “brand” will look like. I want to have everything integrated to match my passion and niche. I want to move away from 100% service and I feel that building more of an online presence is key to this.

What lessons have you learned this month? Did you have any defining moments or obstacles you overcame? Stay tuned for my upcoming blog’s on building YOUR brand!